essentials

Simply Beautiful

Whatever your style, Exclusive Cakes 4 U has just the right flavour

By fashion_admin | Posted Thu 05 January 2012

The Image
Dan Amin, the Managing Director and driving force of the company, whose love for baking is only matched by his passion for creativity, spent all his spare time perfecting his cake-making skills. He recalls: ‘I spent hours researching, learning, experimenting, creating my own recipes until I perfected taste and design elements. At first it seemed I was being over-ambitious, but in the last seven years I’ve seen a steady rise in demand in the Asian scene for more westernised cakes – and today, nothing short of extraordinary creations will do.’
The perfect cake is one that represents personality, your sense of style, and individuality. Dan explains: ‘There are many factors to consider. Are you a traditional or a modern couple? Do you like things to be simple or out there? What are the hobbies and interests that your loved ones associate you with? All this can easily be translated into the design. We need to take the image factor of the cake into consideration as brides are demanding more bold, beautiful and sharp cakes to make a statement. We incorporate a lot more detailed work such as diamante sugar designs, glitter and sparkly tints and taking elements from the lengha – matching the ribbon around the cake in the same design and material as your outfit is a current favourite.’
The most popular choices are 4-5 tiered cakes that can serve up to 600 people. Dan reveals: ‘Favourites have included Victorian, Oriental, Mughal, and fusion, with a rich colour palette of purples, golds, pinks, and reds. Fillings include icing, butter cream, Belgium chocolate fondant, and 36 different types of popular chocolates including Oreo, Ferrero Rocher and Aero Mint.’

The Fame
Recently wowing the masses with a cake made for music producer Rishi Rich’s wedding – a stunning masterpiece around the theme of a fairground, Exclusive Cakes 4 U created a ten-tier beauty, each tier made up of the newlyweds favourite flowers cascading around the table with a water feature, adorned with tropical flowers, with the initials R & M in gold on the top tier.
Manrina Rekhi enthuses, ‘Dan from Cakes 4 U is a creative genius. He listened to our vision and shared his ideas to create a masterpiece. He is friendly, approachable and a very talented cake maker. We absolutely loved the final design and the flavours were out of this world. We are proud to say we had our wedding cake made by Exclusive Cakes 4 U.’
Exclusive Cakes 4 U are in talks with Dior to sweeten up their runway spring/ summer bridal collection, as well as finalising a deal with Tiffany’s to incorporate their stunning jewellery into cakes. They have also teamed up with fashion designers Ziggi’s Studio and Silons to design outfits around the cake. They also supply gateaux to the likes of Hilton, Thistle and Holiday Inn.
Dan promises: ‘As well as creating several new products, we are also mass producing nationwide and at local stores. We’re also making favours for festive seasons, including cupcakes. New designs in cakes will include flowers, broaches, diamantes, material and lace work, which will all be edible!’
 
• Exclusive Cakes 4 U
37-42 Acorn Street, Coventry CV3 1DP
t: 02035891508/  01213476412
www.exclusivecakes4u.com

Call now to book an appointment with Dan Amin at Room E on Sun 29th Jan at The Asiana Bridal Show 2012, Park Plaza Riverbank Hotel, London SE1