Best known for presenting on youth television T4, TV personality and model Jameela Jamil, (26) has launched her first fashion collection, for online store Very.co.uk as part of their Autumn/Winter range.

The self-confessed fashionista enjoyed the opportunity to show off her creative flair and said: 'I've created clothes I want to wear myself. I designed the whole collection, painting every piece as a watercolour beforehand.'

The 25 piece collection (sizes 6-20) includes colourful printed dresses, jeans and knitwear. Jameela describes the range as a 'body-con free zone', meaning whatever your size and shape, the clothes will flatter you.

She said: 'They're clothes you can eat in, bloat in,  and feel fabulous, rather than flabulous!'

The pieces go on sale next week (June 21st) under her label JAM. Prices range from £20-£120.