Actresses’ Cruelty-Free Plea

Sofia Hayat joins cosmetics campaign

Posted: 07.12.12
Actresses’ Cruelty-Free Plea

Model, singer and Brit-Bollywood actress extraordinaire Sofia Hayat launched a new campaign on her birthday yesterday encouraging people to say no to animal testing.
 Dressed as a bunny girl, Sofia popped out of a birthday cake and held up a sign saying ‘Be Sweet to Bunnies: Choose Cruelty-Free Cosmetics’.
The former Zee TV host-turned-actor, who starred in Diary of a Butterfly earlier thsi year, appeared in a pristine white swimsuit with bunny ears and a fluffy tail. She organised her birthday party at a hotel in Mumbai to draw attention to an issue that’s close to her heart; that animal testing on cosmetics should be banned by the Indian Ministry of Health & Family Welfare.
Speaking about the issue, she said: ‘There's nothing sweet about harming rabbits and poisoning rats for lipsticks and eyeshadow. Today there are many top-quality, cruelty-free cosmetics companies to choose from – there's no reason to buy from old-fashioned companies that still test on animals.’

Sofia and PETA India is calling on the Indian government to implement a ban on the sale cosmetics tested on animals similar to the ban scheduled to take effect in the European Union in 2013. The ban has driven the development of non-animal testing methods, which can replace the use of animals in cosmetics testing and many other forms of product safety testing.
The replacement of animal tests has already saved hundreds of thousands of animals, and many more can be saved as new techniques are developed and validated.
More than 1,300 companies around the world have banned all animal tests, but many still choose to subject animals to painful tests in which substances are smeared on their skin, sprayed in their faces or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.

For more information about cosmetics tested on animals visit PETA.org.uk.


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