entertainment
ABCD to Create Franchise With Disney

ABCD partnering with Disney to extend theme

Posted: 23.04.15
ABCD to Create Franchise With Disney

Disney India is creating a unique experience with ABCD 2Any Body Can Dance, the sequel to the first successful film ABCD.

A dance TV show on Bindass will theme around ABCD and trace the journey of three passionate dancers, while Voxpop Clothing will create exclusive clothing and accessories branded around the movie. In addition to this, with India Games’ new app, fans can engage with their favourite movie characters.

Disney India’s managing director Siddharth Roy Kapur said: ‘We have now developed our first truly local franchise with Disney, with dance at its core’.

The film revolves around central characters, played by Varun Dhawan and Shraddha Kapoor and the real life struggles of their Mumbai based dance group who go onto win the World Hip Hop dance competition.

Director Remo D’ Souza said: ‘With a promise of a television show, branded merchandise and a game, I am delighted to be part of this dance-inspired franchise.’


 

Gayatri Pillai

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