Meet the brains behind RDC
What has been the biggest high of your career?
Dedicating an exclusive store to casual and bridal wear. The response remains phenomenal. And our first fashion show with Asiana was a proud event.
What does fashion mean to you?
It has to feel comfortable and look different.
Which of your garments are you proudest of?
We’ve done very well with our jackets and gowns because we’ve incorporated different styles and cuts and I think our embroidery designs are truly unique.
Would you describe your designs as strictly traditional?
Not at all. Our clientele is below 40 – I’m quite young myself! I’ve always liked to mix up. We know our niche is in the traditional market, but we’re pioneers in showing how cuts from western styles can add a unique twist to what you might expect.
Where do you draw your inspiration?
I get ideas anywhere – be it while travelling through some exotic landscape or just walking down the street, but ultimately, I get to know what works and what doesn’t by talking to my customers. They are, after all, the boss!
What sets you apart from other designers?
We cater to all sorts of looks and styles, but our main focus is on the discerning fashionista who is more interested in the innovation of the cut rather than simply wanting to cut corners!
Which celebrity would you like to dress up and how?
Katrina Kaif in a three-quarter length corset dress with devine panelling and shimmering in Swarovski crystals.
How do you stay ahead in such a competitive industry?
I never entered fashion as a business venture. I trained as a computer programmer and fell into this as an 18-year-old because I was bursting with ideas. So I’ve always relied on those ideas to remain fresh to keep me ahead – the day I find myself relying on imitation or compromising on quality will be the day I know my run is over.
Where do you see yourself five years from now?
We have two stores, and I imagine we’ll have a few more dotted around the country. But only if we’re sure we can offer the highest level of quality and attention to our customers. That’s what defines RDC, and in five years time, that is what will continue to define us.