Avina Shah reminisces about lost love in her new single Aao Na…
Her versatile vocal ability and performance skills have led Avina Shah to gaining nationwide and international support from a legion of dedicated fans and radio stations. Fusing melodious Hindi vocals with western style music; there is no one else quite like her. Entertainment Journalist Parminder Kaur gets the low down on what it’s like to be the singer every girl wants to be.
Tell us about your new single
Aao Na is quite different to my other releases, it’s a romantic and meaningful ballad with very deep lyrics. The story of the song is about yearning for someone that is not in your life anymore and wanting to reunite with them for just one more night. I think it’s a feeling that many people would be able to relate to.
How does it differ from your other tracks?
Both my previous songs had an element of female empowerment in them. My first song Tere Bina was a sentimental song aimed at spreading a serious message about the issue of domestic violence and my next song was an upbeat and carefree dance track that aimed to get people dancing along to the video and in the party mood! My new song Aao Na is my first romantic love song and shows the more vulnerable side of me.
How was it like filming on such a huge scale on a Californian beach?
We shot the video in an absolutely stunning beach called Malibu El Matador Beach, where many music videos have been shot by some of my favourite artists like Beyonce, Mariah Carey, Britney Spears, etc. I fell in love with the beauty of the location so it was an awesome experience shooting there, especially since I was working with the same director that shot my previous 2 videos and I have every faith in her work. It was a great team effort again!
You have done many international performances, what has been your favourite?
I absolutely love performing live and I’ve been very fortunate to perform in some amazing locations over the years. One of my most memorable performances was being flown over by the Royal family of Oman to perform in a huge open-air concert in Muscat alongside many international artists. I also performed alongside Shahrukh Khan and Arjun Rampal to an awesome audience in Holland, which was another memorable experience.
Which artists do you want to collaborate with in the future?
There are some awesome collaborations coming up in my next set of songs, and I want to keep it a surprise for everyone. I’m very excited about those!
What’s next for Avina?
I’m currently working away in the studio to finish my next string of songs and I’m particularly excited about my next release. I’ve always believed that music can spread powerful messages and help make a difference in the way we perceive life, so I want to work on bringing out some more meaningful songs with a social message behind them. There are many more exciting shows and performances coming up in the UK and abroad that I’m very much looking forward to.
What advice would you give to aspiring singers?
The best thing I could advise is go for it, don’t give up, be prepared to work very hard and always stay grounded. As long as you have a genuine passion for your art, that should always be the driving force to want to achieve more - as the industry isn’t always as glamorous as it looks!
Aao Na by Avina Shah is released September 22nd.